Today’s ever-present interchangeability of technical services and increasing international competition mean that companies must use high-impact, all-encompassing messages to communicate their specific advantages to the customer.
These are messages that are understood on an emotional level.
Design prizes play a decisive role in this; companies and designers emphasise their skills and competence by taking part in design competitions. Each of the awards won represents a valuable marketing tool for positioning their products even more successfully in the market.
